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Why Visit Morocco

North Africa’s Morocco is a popular destination, attracting culture lovers, backpackers, adventure travelers, couples, families, foodies, and more. Here are the ultimate reasons why Morocco is a great place for everyone.

The Natural Beauty

Morocco is also famous for its natural beauty, from the golden beaches of seaside towns like Essaouira and Asilah to the magnificent arid landscapes of the Sahara Desert. Here, the possibilities for adventure are endless. Sign up for a camel-back trek through the Sahara, climb North Africa’s highest peak or head to Dades Valley for a few nights in a traditional ​kasbah.

The vast and arid Sahara Desert is the world’s largest hot desert. There are several places in Morocco from where you can begin expeditions into the desert, and there are plenty of experienced operators offering trips to remember. Whether you want to trek by foot, ride on the back of a hardy camel, explore by horseback, or sail across the sands in a four-wheel drive, there are various ways to enjoy the impressive landscapes. Our Desert Caravan Trips are popular; marvel at the abundance of twinkling stars in the dark night skies, devoid of any light pollution, and listen to the sounds of nothingness. The sight of large dunes and remote oases will linger for a long time.

Morocco has beaches along both the Mediterranean Sea and the Atlantic Ocean. There are many lovely beaches to relax on. Popular holiday spots with foreign visitors include Tangier and Agadir, while Asilah attracts mainly locals and Spanish visitors. Although fairly under-visited by international tourists, places like El Jadida, Oualidia, and El Jebha see significant numbers of domestic tourists during the summer months. The most popular beaches typically have great facilities within easy reach, and some destinations, such as Essaouria, are perfect for lovers of water sports.

The Food

Morocco is known for its tasty cuisine. Spices are found in abundance in a typical Moroccan kitchen, adding plenty of flavor to dishes. Bread is a staple food, and there are various types, such as khobz, msemen, and baghrir to enjoy.

Meat is a common ingredient in Moroccan dishes, with lamb, mutton, beef, and chicken being the most common. Seafood and fish are especially plentiful in coastal areas. Sardines are a particular favorite in Morocco. The most well-known Moroccan dishes include couscous and tagine. Pastilla, bissara, harira, and brochettes are other dishes to try. You’ll also find numerous sandwiches and pizzas, as well as a wide array of Moroccan pastries.

The Culture

Morocco is known for being one of the most tolerant of the Arab nations. The country is relatively safe, peaceful, and stable. Moroccan people, both Arabic and Berber, are also noted for their warm hospitality and warm, friendly nature. Tourists may receive curious looks in areas that see few visitors, but this is often followed by cheery waves, especially from children, and attempts to strike up a conversation. As a former French colony, French is widely spoken. In popular tourist areas, English is commonly spoken too. Communication is rarely a problem for visitors.

Morocco’s population is made up of both Arabs and Berbers, with each group having contributed to the rich traditions and cultural practices that can be observed in the country today. You will also be able to spot influences from Andalusia, from the times when Andalusian Muslims moved to North Africa. There are also legacies from the colonial era, with French, Portuguese, and Spanish influences seen in different parts of the country. Especially interesting for a predominantly Islamic nation, there have also been influences from Jews in Morocco. Indeed, you’ll find the only Jewish Museum in the entire Arab world in Casablanca.

The cultural diversity of Morocco is reflected in the varied architectural beauties that can be found all across the nation. From majestic mosques to traditional riads and from brilliant palaces to sublime centers of religious study, Morocco has many fabulous buildings to admire. Many buildings feature the traditional tilework, known as zellige, as well as decorative carvings, woodwork, and plasterwork. Some of Morocco’s most beautiful buildings include the Hassan II Mosque in Casablanca, the Saadian Tombs in Marrakesh, the Grand Mosque in Tangier, and the Mosque and University of al Quaraouiyine in Fes.


  • The Hassan II Mosque in Casablanca
  • See The Medina in Fez
  • Aït Benhaddou
  • Explore City of Marrakesh
  • Walk the desert at Merzouga

Top Favorite Cities/Destinations:

City of Marrakesh

Is one of the four imperial cities of Morocco. It Situated at the foot of the Atlas Mountains, the imperial city of Marrakesh is noisy, atmospheric and full of history. There’s a lot to see and do, from sampling traditional Moroccan street food at the nightly market in Djemma el Fna; to shopping for spices and artisan jewelry in the atmospheric souks of the medina. Attractions like the Saadian Tombs and El Badi Palace give an insight into the city’s rich history. For the most authentic Marrakesh experience, consider staying in a traditional riad within the medina walls.​

City of Fez

Medieval Fez served as Morocco’s capital for more than 400 years and is still an important religious and cultural center. The old walled part of the city, known as Fes el-Bali, was founded in the 9th century and is recognized by UNESCO for the historical importance of its Idrisid dynasty architecture. It is best explored on foot and includes the Quaraouiyine mosque and its associated university, which is the oldest in the world. Other highlights include the Chaouwara Tanneries, the Merenid Tombs and the Mellah or Jewish Quarter.

City of Essaouira

Situated on Morocco’s Atlantic coast, Essaouira is a great place to get away from the heat and bustle of the bigger cities. In the 1960s, the seaside town was a popular hangout for icons like Jimi Hendrix and Bob Marley. The beach itself is a well-known kitesurfing hotspot, while the town charms with narrow streets, red-and-blue-painted houses and ramparts that overlook the busy harbor. Essaouira is known for its quality seafood restaurants and hosts the three-day Gnaoua World Music Festival in June.

The Dades Valley

The Dades Valley runs between the Jebel Sarhro and High Atlas mountain ranges and offers some of Morocco’s most spectacular scenery. Its cliffs transition from ocher to rose to deep red with the changing light and in some places tower 1,000 feet above the verdant oases of the valley floor. The best way to appreciate the valley and its Berber villages is on foot, especially when you reach the magnificent Todra Gorge. Traditional forts or kasbahs can be found at regular intervals and many now double as luxury hotels.

City of Asilah

Situated on Morocco’s North Atlantic coast, seaside Asilah is very popular with Moroccan vacationers who flock to its sandy beaches during the hot summer months. The city walls are covered in colorful murals and the houses are painted white, evoking the white-washed towns of the Greek Islands. Every August, artists, musicians and street performers converge in Asilah for the town’s vibrant annual Arts Festival. Parts of the medina date back to the 8th century, while the impressive ramparts are a relic of Portuguese colonial rule.